GiGi Lucas, founder ofSurfearNEGRA, is a former retail executive, serial entrepreneur and Northwestern University Grad who has leveraged her favorite pastime as a platform to advocate for gender, identity, and cultural diversity in the sport of surfing. In just under four years, SurfearNEGRA has been celebrated across the surf industry and in major media publications such as Oprah Magazine for sending 100+ girls of color to surf camp each summer.
GiGi’s passion for youth engagement through access and mentorship remains a top priority as she contributes to the future growth of surf.